Few small businesses or small marketing agencies have a full-time graphic designer on staff. But there are times when they need a professional to design a new logo, create a brochure or develop a graphic for a special promotion or event. Fortunately, there are plenty of freelance graphic designers available for just these sorts of projects. But how do you choose one? What’s the best way to gauge value, expertise and a fair price?
What you really need is a man in his late 30s, 6’2” on a good day with a slowly receding hairline.
I joke, of course! Seriously, though, here are five key questions you should ask a potential graphic designer:
1. What’s your level of technical skill and can you provide a portfolio for review?
Designers with less experience might charge less, but can they deliver on exactly what you need? An experienced graphic designer should have a robust portfolio that represents a lot of different projects. This will help you determine if a designer’s style matches what you need for a project.
2. What is your communication style?
Find out if they prefer phone, email, text or carrier pigeon, so you can keep the lines of communication open. Are they quick to respond to questions or concerns? Communication is THE KEY to a successful partnership so make sure they are on board with your preferred methods, too.
3. Can you work my project into your schedule and meet the required deadline?
This is a must. You have deadlines and a project timeline. Other people may be depending on this phase of the project to complete the next steps. You’ll want to be clear about your deadlines and make sure the designer can meet your expectations.
Also, talk through the schedule with the designer to ensure it’s realistic. If you’re expecting to receive a whole new logo and branded materials in one week, that’s not feasible for any designer.
4. What is your pricing structure and what’s included?
Pricing can vary dramatically based on the designer’s level of expertise and the scope of your project. Remember, though, you get what you pay for. If you have a detailed, complex task, you’ll want to find a designer with the experience to deliver.
And, don’t forget to ask what’s included in the project. Many designers build in a certain number of revisions and after that you may have to pay an hourly rate. Ask about the finished project – what file types are provided and in what format.
5. Can you provide three references?
Don’t be afraid to ask for references. Call others who have worked with the designers you’re considering to find out if they did indeed meet the deadline schedule. Ask if they were collaborative and easy to work with. Was the working relationship smooth? Did they deliver?
If you can find a great freelance graphic designer, you’ll have the start of beautiful partnership. It’s likely you’ll need his or her services in the future, so having a reliable designer you can call on will save you time and effort the next time you have a large design project.
So, take your time finding someone who is a good fit for your business and your projects. Bottom line: select someone who can get the job done, make the process enjoyable and make your life easier.
Have a great week,
