I do my fair share of networking and I’m always surprised when I meet anyone who doesn’t have a business card. They usually say – with some embarrassment – that they haven’t gotten around to it but it’s on their list.
The other day I met a successful small business owner who said he intentionally doesn’t carry one. His strategy was to immediately connect with people on LinkedIn via smartphones. My curiosity was piqued and it got me thinking. In our smartphone, digital contacts, LinkedIn world, do paper business cards still make sense?
I’d argue business cards aren’t dead or outdated, but they have evolved. Business cards remain a relatively inexpensive way to market. They’re a tangible reminder of a great new professional contact or a meaningful conversation you shared. They, of course, aren’t the only way you market yourself, but they can serve an important function in providing a first impression of your business.
As we approach the start of a new year, most people are turning their attention to growing their business. That usually means attending networking events, joining an entrepreneurs’ organization or signing up for a business owners’ mastermind. This could be the perfect time to reconsider your current cards. Is it time for a refresh? Ask yourself these three questions:
1. Is it worth keeping?
Consider adding something beyond your company logo and basic contact details. Add to your card a concise description of the problem you solve, your specific services or the value you provide. If I come home from a networking event with four business cards from insurance agents, how will I know the difference between them? What can you add to your business card so you stand out from others in a similar industry?
2. Is the “feel” right?
Does your card express who you are and what you do? Does the tone fit you? Casual. Fun. Secure. Trendy. Timeless. If you’re in a creative industry, have a creative business card. If you’re not in a creative industry, how could use creativity to make your card (and business) stand out? You can also consider an unusual size or texture to express your creativity.
3. Is it up-to-date?
Does it have all the necessary information? This may seem obvious, but check and double check that your card has easy ways for people to get in touch. If you’re rarely at your desk, add a cell phone number to your business card. Make sure you have an email address (not just info@) and a physical address, especially if you have an office or storefront people can visit.
Networking season is just around the corner. Do you have networking events, professional conferences or trade shows on your calendar for Q1? Now’s the time to give your business card a critical review and make some edits.