by Andrew Barton | Jan 11, 2022 | email, good business
In my last blog post, I heralded the benefits of email marketing and challenged you to put that on your 2022 business to-do list. Now it’s time to get practical. Sure, email marketing sounds good, but what are the do’s and don’ts for making it successful? Here are my...
by Andrew Barton | Nov 30, 2021 | email, good business
It’s the time of year when we pause to plan for the new year. We start thinking about how we can grow our business, improve our marketing, reach more clients and customers, and streamline our systems. If you aren’t currently emailing your customers (and potential...
by Andrew Barton | Nov 1, 2021 | random
Back in February, I turned 40. There’s something about milestone birthdays that make us reflective, right? The big 4-0 hit me harder than expected. I had all these feelings I was struggling to put into words. As I engaged in some serious navel-gazing – and...
by Andrew Barton | Oct 5, 2021 | illustration
I made a book! And here’s the cool thing: it’s my second one. Many of my readers probably know that my side hustle is writing and illustrating children’s books. I won’t lie, it’s a lot of work … and fun … and work. I released my first book, “Heyward...
by Andrew Barton | Aug 31, 2021 | good business
Any marketing professional worth their salt will tell you email works. It remains one of the best ways to engage with current and potential clients. And it’s a terrific way to stay top of mind. Everyone checks their email (usually multiple times a day), so when your...