5 Branding Essentials

5 Branding Essentials

Dear biz owners, how’s your brand? If there’s one thing I know about all you small business owners out there, it’s how much extra time you have on your hands. Yeah – plenty of time! Time to focus on the little things: like your one-book-per-month reading goal or...
I found my people… we’re geeks!

I found my people… we’re geeks!

I made a surprising yet undeniable discovery about myself last month. I’m a geek. To be more specific, I’m a board game geek – the kind of board game geek that loves to go to 3-day board game conventions to learn, discover, and play games with randos (and my...
Reflections on a Disney Bender

Reflections on a Disney Bender

Small businesses can use storytelling in their marketing too A few weeks ago, I went to Disney World on a family vacation. Shortly after our arrival, I lost myself.  Mentally, I noticed my sense of time, place, and self melting away like a Mickey Mouse ice cream...