Andrew’s Blog
Top 5’s from 2019
Projects, Illustrations & Doodles: A Look Back at 2019 As a graphic designer, no two projects are alike - and I love it! The variety not only makes my work interesting but it also keeps me on my toes. I’m constantly being challenged to sharpen my creativity and...
Are business cards dead?
I do my fair share of networking and I'm always surprised when I meet anyone who doesn't have a business card. They usually say – with some embarrassment – that they haven't gotten around to it but it's on their list. The other day I met a successful small business...
Putting ink to paper to Instagram in October
People be lovin' a time-limited challenge – whether it’s writing a novel, eating healthy or doing a plank every day for a month (nope). Artists are no different and – even though getting "excited" is out of my comfort zone – this month I'm excited to be participating...
Upping Your Print Game: Part 3
In this blog post, I finish out a series on why you should give printed marketing materials a second look. If you’ve been focused largely on social media and digital advertising, now’s the time to consider adding printed materials to the mix. If you’re on the fence,...
Upping Your Print Game: Part 2
Tips for Keeping Print Costs Down In our last blog post, I gave you three reasons to add printed marketing materials to your strategy. You took my advice and paid a graphic designer to create a beautiful piece. Now that you’re ready to turn your PDF into a physical...
Upping Your Print Game: Part 1
3 Reasons to Give Print a Try These days we consume most advertising and marketing messages online. But that doesn’t mean print marketing is dead. In fact, it can be a novel way to showcase your products or services. Much in the same way, people today cherish...
Case Study: CrossFit Charleston
Most businesses are multipurpose – they offer different products or services but all under a common umbrella. So, when it comes time to develop a logo or other branded marketing materials, it can be tough for the client to settle on an overarching “theme.” It's also...
3 Logo Examples: Conception to Completion
Last month on my blog, I tackled a big graphic design conundrum: When is it time for a new logo? I posed a series of questions and considerations to help you determine if you need to create a new look for your business or brand. This month, I want to share three logos...
Do I Need a New Logo?
It’s never a bad idea to evaluate your overall brand and corresponding marketing materials. You want to ensure a clear, consistent message and one that accurately reflects who you are and what you do. It all starts with your logo. A company logo sets the stage for...
Graphic Design Trends for 2019
Whether it’s fashion, food, home decor or technology, we see “trend” lists everywhere. Graphic design is no exception. Whether it’s a hot color or a funky new font, we pay attention to what’s new and how we might incorporate it into ads, websites and logos. Are you...
New Year’s Card Struggle
If you’re a regular reader of my blog, you know I do more than graphic design work. I also paint, doodle and draw. Weirdly though, I get the most satisfaction out of my work when I’m creating something for someone else. As an artist, I don’t know if this is a feature...
Merry Chrismahanukwanzus
If you’re a marketer or a business owner, you know it’s important to share a message of “positive celebratory vibes” (a holiday card) with your customers around this time of year. This seemingly simple task can be difficult. Should you say Merry Christmas? Or keep it...