Andrew’s Blog

My Best Year Ever

My Best Year Ever

In my very first year of running my own business, I had a great year financially. I didn't know it at the time, but that was a VERY atypical result for most independent graphic designers. At the end of that year, I made the hubristic goal to increase my profits by...

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Post-apocalyptic Survival Skills

Post-apocalyptic Survival Skills

An adventure in primitive pottery Have you ever thought about what you would do if you found yourself in a world without electricity? I've been wondering about this ever since I was a teenager. The question occurred to me while reading Mostly Harmless by Douglas...

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Explainer Videos: From Complex to Clear

Explainer Videos: From Complex to Clear

As a marketer, one of the key roles in my profession is to clearly communicate the client’s message. Believe it or not, it can be a real challenge to identify and articulate that message. Sometimes, the client doesn't even know what their message is. This happens when...

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My 1 Million Cups Experience

My 1 Million Cups Experience

Networking + Coffee + Sketches In 2019, I decided to expand my networking efforts to meet other professionals and better connect with fellow entrepreneurs in our community. Sure, I might end up with a new client, but what’s really great is learning about other...

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Are business cards dead?

Are business cards dead?

I do my fair share of networking and I'm always surprised when I meet anyone who doesn't have a business card. They usually say – with some embarrassment – that they haven't gotten around to it but it's on their list. The other day I met a successful small business...

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Putting ink to paper to Instagram in October

Putting ink to paper to Instagram in October

People be lovin' a time-limited challenge – whether it’s writing a novel, eating healthy or doing a plank every day for a month (nope). Artists are no different and – even though getting "excited" is out of my comfort zone – this month I'm excited to be participating...

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Upping Your Print Game: Part 3

Upping Your Print Game: Part 3

In this blog post, I finish out a series on why you should give printed marketing materials a second look. If you’ve been focused largely on social media and digital advertising, now’s the time to consider adding printed materials to the mix. If you’re on the fence,...

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Upping Your Print Game: Part 2

Upping Your Print Game: Part 2

Tips for Keeping Print Costs Down In our last blog post, I gave you three reasons to add printed marketing materials to your strategy. You took my advice and paid a graphic designer to create a beautiful piece. Now that you’re ready to turn your PDF into a physical...

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Upping Your Print Game: Part 1

Upping Your Print Game: Part 1

3 Reasons to Give Print a Try These days we consume most advertising and marketing messages online. But that doesn’t mean print marketing is dead. In fact, it can be a novel way to showcase your products or services. Much in the same way, people today cherish...

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