Case Study
Logo Redesign
Modernizing a 25-Year Tradition While Staying True to Its Roots
THE CLIENT:
Charleston Cotton Exchange
Founded in 1995, Charleston Cotton Exchange began as a small screen printing and embroidery shop with just one manual press and one printer. Over the years, Charleston Cotton Exchange has become a local institution, known for its dedication to quality and community, working with clients of all sizes—from small businesses to large corporations, as well as schools and family reunions—to bring their branding ideas to life.
The Challenge:
Honoring the Past, Embracing the Present
The original logo’s distressed texture and outdated font called for a much-needed refresh. Updating the design gave it a modern, versatile look while preserving the familiar feel that made it iconic.
A key aspect of the project was creating multiple logo “instances” (or orientations) to ensure it could be used seamlessly across various applications.
The solution
before
after
Making it Modular
This redesign focused on developing versatile logo variations that work seamlessly in both traditional settings and situations where readability is key. Each version retains the refreshed elements—especially the modernized cotton ball—and proudly incorporates the company’s new tagline: Be Brand Brilliant.
What the client says:
“We’re absolutely thrilled with the new logo! Our employees are energized and already asking for merch, and our customers and friends are noticing the fresh look everywhere. The new signage and brand have truly elevated our company, and we couldn’t be happier with the outcome!”
That’s a Wrap!
The client was thrilled with the refreshed logo, praising its versatility and how effortlessly it works across mediums. It preserves the iconic cotton ball, reinforcing the company’s Charleston roots and commitment to quality, kindness, and integrity.
That’s a wrap!
Ready to refresh your brand?
If you’re looking to create a logo that captures your essence and works across all platforms, get in touch today for a personalized quote. Let’s bring your vision to life!