by Andrew Barton | Apr 25, 2023 | brand, good business, marketing
Dear biz owners, how’s your brand? If there’s one thing I know about all you small business owners out there, it’s how much extra time you have on your hands. Yeah – plenty of time! Time to focus on the little things: like your one-book-per-month reading goal or...
by Andrew Barton | Feb 6, 2023 | good business
Small businesses can use storytelling in their marketing too A few weeks ago, I went to Disney World on a family vacation. Shortly after our arrival, I lost myself. Mentally, I noticed my sense of time, place, and self melting away like a Mickey Mouse ice cream...
by Andrew Barton | Aug 9, 2022 | good business, marketing
I don’t know about you, but lately, I’ve been seeing QR codes EVERYWHERE. They’re like a digital disease – flaring up one square lesion at a time. And they’re spreading quickly! QR codes have been around for a while, but according to Forbes, their use went up 11% in...
by Andrew Barton | Jun 29, 2022 | good business, interview
Welcome, Laura! Thanks for agreeing to be my first victim. This is my inaugural blog interview. I’m thrilled to chat with you! With regard to my questions, we’ll do this like a meal: appetizers, entrees, and desserts. (Pssst … Laura’s answers...
by Andrew Barton | Apr 25, 2022 | good business, print
The Power of Effectively Using Direct Mail You walk outside to check the mail. Inside of a large package is a rubber chicken. There’s an illustrated card too. Turns out, the chicken’s name is Cooper and he’s outgrown his home. He needs to find a new...
by Andrew Barton | Mar 15, 2022 | good business, print
Open spread from an annual report Organizations are so busy working on their day-to-day tasks it’s easy to forget all they accomplished in the last year. That’s why annual reports are such valuable tools. They give nonprofit and for-profit organizations the...