by Andrew Barton | Jan 11, 2022 | email, good business
In my last blog post, I heralded the benefits of email marketing and challenged you to put that on your 2022 business to-do list. Now it’s time to get practical. Sure, email marketing sounds good, but what are the do’s and don’ts for making it successful? Here are my...
by Andrew Barton | Nov 30, 2021 | email, good business
It’s the time of year when we pause to plan for the new year. We start thinking about how we can grow our business, improve our marketing, reach more clients and customers, and streamline our systems. If you aren’t currently emailing your customers (and potential...
by Andrew Barton | Aug 31, 2021 | good business
Any marketing professional worth their salt will tell you email works. It remains one of the best ways to engage with current and potential clients. And it’s a terrific way to stay top of mind. Everyone checks their email (usually multiple times a day), so when your...
by Andrew Barton | Jul 30, 2021 | good business
The benefits of consistent blogging are not always obvious It’s no secret blogging is good for your business. It boosts your organic reach on the search engines and drives traffic to your website. But after years and years of blogging, I’ve discovered that’s not the...
by Andrew Barton | Jun 2, 2021 | good business
This time last year I wrote about how I shifted my goal-setting technique from putting a sticky note on the wall and hoping my goal materialized to something slightly more effective. You can read that previous blog post here, but to recap, I transformed how I...
by Andrew Barton | Mar 31, 2021 | good business, logos
Assets You’ll Need for Success It’s fun to envision a new logo for your business, event, or new product line. You have ideas in your head and now it’s time to call in a graphic designer to bring those ideas to life. A logo is a big deal. It’s the face of your...