QR Codes: Love or Hate?

QR Codes: Love or Hate?

I don’t know about you, but lately, I’ve been seeing QR codes EVERYWHERE. They’re like a digital disease – flaring up one square lesion at a time. And they’re spreading quickly! QR codes have been around for a while, but according to Forbes, their use went up 11% in...
Rubber Chicken in Your Mailbox?

Rubber Chicken in Your Mailbox?

The Power of Effectively Using Direct Mail You walk outside to check the mail. Inside of a large package is a rubber chicken. There’s an illustrated card too. Turns out, the chicken’s name is Cooper and he’s outgrown his home. He needs to find a new...
Introducing Fullsteam

Introducing Fullsteam

Holly Fisher, Storybrand Guide This month, I’m very proud to announce a new service I’m offering. I’ve collaborated with a long-time partner in marketing, Holly Fisher. You may not know Holly, but she has been ghostwriting my blog and newsletters for several years. In...