5 Branding Essentials

5 Branding Essentials

Dear biz owners, how’s your brand? If there’s one thing I know about all you small business owners out there, it’s how much extra time you have on your hands. Yeah – plenty of time! Time to focus on the little things: like your one-book-per-month reading goal or...
Reflections on a Disney Bender

Reflections on a Disney Bender

Small businesses can use storytelling in their marketing too A few weeks ago, I went to Disney World on a family vacation. Shortly after our arrival, I lost myself.  Mentally, I noticed my sense of time, place, and self melting away like a Mickey Mouse ice cream...
QR Codes: Love or Hate?

QR Codes: Love or Hate?

I don’t know about you, but lately, I’ve been seeing QR codes EVERYWHERE. They’re like a digital disease – flaring up one square lesion at a time. And they’re spreading quickly! QR codes have been around for a while, but according to Forbes, their use went up 11% in...