by Andrew Barton | Aug 9, 2022 | good business, marketing
I don’t know about you, but lately, I’ve been seeing QR codes EVERYWHERE. They’re like a digital disease – flaring up one square lesion at a time. And they’re spreading quickly! QR codes have been around for a while, but according to Forbes, their use went up 11% in...
by Andrew Barton | Jun 29, 2022 | good business, interview
Welcome, Laura! Thanks for agreeing to be my first victim. This is my inaugural blog interview. I’m thrilled to chat with you! With regard to my questions, we’ll do this like a meal: appetizers, entrees, and desserts. (Pssst … Laura’s answers...
by Andrew Barton | Apr 25, 2022 | good business, print
The Power of Effectively Using Direct Mail You walk outside to check the mail. Inside of a large package is a rubber chicken. There’s an illustrated card too. Turns out, the chicken’s name is Cooper and he’s outgrown his home. He needs to find a new...
by Andrew Barton | Mar 15, 2022 | good business, print
Open spread from an annual report Organizations are so busy working on their day-to-day tasks it’s easy to forget all they accomplished in the last year. That’s why annual reports are such valuable tools. They give nonprofit and for-profit organizations the...
by Andrew Barton | Feb 9, 2022 | fullsteam, good business
Holly Fisher, Storybrand Guide This month, I’m very proud to announce a new service I’m offering. I’ve collaborated with a long-time partner in marketing, Holly Fisher. You may not know Holly, but she has been ghostwriting my blog and newsletters for several years. In...
by Andrew Barton | Jan 11, 2022 | email, good business
In my last blog post, I heralded the benefits of email marketing and challenged you to put that on your 2022 business to-do list. Now it’s time to get practical. Sure, email marketing sounds good, but what are the do’s and don’ts for making it successful? Here are my...