by Andrew Barton | Jul 31, 2024 | email, good business, marketing
Hey there, small business owners! Let’s talk about that great big buffalo in the room, email marketing. I know “buffalo in the room” isn’t really a thing, but let’s make it a thing together right now, m’kay? I believe you should be riding...
by Andrew Barton | May 2, 2024 | design, marketing
In the realm of design, trust between the artist and the client can work wonders. Take, for instance, a recent collaboration between myself and one of my favorite clients. Together, we embarked on the creation of a 10-foot backlit tradeshow booth, aiming for high...
by Andrew Barton | Jun 11, 2023 | design, good business, marketing
As a generally mid-to-late adopter of new things, I was slow to jump on the Canva bandwagon. I was skeptical. Do I need a redundant web-based design program? Isn’t Canva going to take away professional graphic design jobs? Do I really want another monthly...
by Andrew Barton | Apr 25, 2023 | brand, good business, marketing
Dear biz owners, how’s your brand? If there’s one thing I know about all you small business owners out there, it’s how much extra time you have on your hands. Yeah – plenty of time! Time to focus on the little things: like your one-book-per-month reading goal or...
by Andrew Barton | Aug 9, 2022 | good business, marketing
I don’t know about you, but lately, I’ve been seeing QR codes EVERYWHERE. They’re like a digital disease – flaring up one square lesion at a time. And they’re spreading quickly! QR codes have been around for a while, but according to Forbes, their use went up 11% in...