I predict that in the next 12 – 18 months animation will be EVERYWHERE!
It’s already happening. I was watching old episodes of “Survivor” the other day and noticed two distinct types of commercials. There were the ones obviously filmed before Coronavirus (people in groups without masks). Then, there were the commercials filmed in our “new normal.” The newer spots used lots of flashing graphics, moving text, and still photography. If they did use video, it was either an isolated person OR an impersonal clip that obviously came out of some stock video library somewhere.
So you want to figure out how to keep your business thriving, don’t you? Me too. And throughout this pandemic, I’ve been taking a cue from hockey great Wayne Gretzky who said he always tried to think about where the puck would be, not where it is right now. In short, the puck is heading to dynamic, eye-catching animation!
Let’s Define “Animation”
For our purposes, animation is anything graphical moving on a screen (as opposed to live action like “Friends” or “Seinfeld”). This could be anything from an animated GIF to Marvel’s “Spiderman: Into the Spiderverse.” If you’re paying attention, you will see animated graphics (or motion graphics) everywhere. And I predict you’ll be seeing a lot more considering that much of the film production industry is delayed or canceled this year.
This move toward animation makes perfect sense. When people can’t physically get together, they can’t make movies. But animators can adhere to social distancing practices and create engaging content from their home office. In short, work-from-home computer nerds (like me) have made another significant step in taking over your world.
What Does this Mean for Marketers?
You too can take advantage of this medium in growing your business. You probably don’t need to make a movie, but there are plenty of ways you can use motion in your marketing to stand out from the crowd. And whether you have $500 or $50K, here are a few ideas you can use regardless of your industry or business.
- Scroll-stopping social media posts – it doesn’t even have to be fancy, just a little movement can make your posts pop (I demonstrated this on my last blog post).
- Time-saving “explainer” videos to educate prospective clients about your products/services (here’s one I made recently).
- Peppy GIFs to spruce up your email blasts.
- Dynamic data visualizations to give life to a boring report (e.g. an annual report).
There are TONS of ways to use motion graphics and/or animation in your business. Are you sold? Are you ready to get something animated? If so, get in touch.
And if you’re ready to discuss your next (or first?) animated project, drop me a line.