It’s the time of year when we pause to plan for the new year. We start thinking about how we can grow our business, improve our marketing, reach more clients and customers, and streamline our systems.
If you aren’t currently emailing your customers (and potential customers!) on a regular basis, let me challenge you to put that on your 2022 to-do list.
I love creating my monthly email and truly believe emails should be a part of every organization’s marketing plan. ICYMI: I recently shared my top 3 tips for creating an email newsletter people actually want to read.
Email marketing works
If you’re still on the fence about investing some time and energy into email, let me give you some convincing food for thought. Look at these 2021 stats compiled by HubSpot:
- Email generates $42 for every $1 spent. That’s a 4,200% ROI. It’s tough to find a more cost-effective marketing tool.
- 78% of marketers report an increase in email engagement over the last 12 months.
- 81% of B2B marketers say their most used form of content marketing is email newsletters.
You are in control of your email list
When you collect someone’s email address, it’s yours. Until they voluntarily unsubscribe, you own that email address. That’s not the case with your Facebook or Instagram followers. Do you rely solely on social media to reach your customers? What happens when the social network is down for several hours? What happens if it were to shut down for an extended period or even permanently? All those relationships you worked so hard to cultivate are gone.
Email is a relatively low-cost marketing tool
Unlike buying ads in glossy magazines, putting up a billboard on the highway, or investing in Google ads, email marketing isn’t a huge financial investment. Many services like MailChimp, Constant Contact, or ActiveCampaign have free versions or a low-cost plan perfect for businesses that don’t yet have a large list of subscribers.
It’s a rewarding way to build trust
Creating the content for your emails does take time and you may not see immediate results. But stick with it. Be consistent. That’s how you build trust with current and potential customers. They get to know you. They see you as a credible authority. If you can get into the rhythm of sending emails, it can be one of the most rewarding marketing activities we can do.
In my next blog post, I’ll share some practical tips for creating top-tier emails along with a couple of examples of emails that really shine and ones that, well, missed the mark.
Have a great week,