Andrew’s Blog
Save Time with a Branded Visual Style Guide
Plus a free organizer on Canva to get you started I’ve always appreciated a good style guide, but not since starting a content marketing service have I appreciated how much time they can save on a day-to-day basis. Fullsteam Content Marketing is going great, by...
Canva: Pros and Cons from a Professional Graphic Designer
As a generally mid-to-late adopter of new things, I was slow to jump on the Canva bandwagon. I was skeptical. Do I need a redundant web-based design program? Isn't Canva going to take away professional graphic design jobs? Do I really want another monthly...
5 Branding Essentials
Dear biz owners, how's your brand? If there’s one thing I know about all you small business owners out there, it’s how much extra time you have on your hands. Yeah – plenty of time! Time to focus on the little things: like your one-book-per-month reading goal or bird...
3D geographic map of Peru
Variety is the spice of life and I get plenty of it in my work. This delightful map illustration had me learning new digital tools and working in a different language. Pretty cool.
Illustrated poster gets kids excited summer camp
This spring, camp-bound girls received an illustrated infographic poster in the mail. The 18x24-inch poster listed 23 reasons to get excited about the good times ahead at Camp Greystone. I loved every minute of working on this project.
I found my people… we’re geeks!
I made a surprising yet undeniable discovery about myself last month. I’m a geek. To be more specific, I’m a board game geek – the kind of board game geek that loves to go to 3-day board game conventions to learn, discover, and play games with randos (and my...
Reflections on a Disney Bender
Small businesses can use storytelling in their marketing too A few weeks ago, I went to Disney World on a family vacation. Shortly after our arrival, I lost myself. Mentally, I noticed my sense of time, place, and self melting away like a Mickey Mouse ice cream...
Putting AI-generated artwork to the test
Two real-world applications in my job In my last blog post, I took a deep dive into the future of artwork created by artificial intelligence. My emotions ran the gamut of amazement to existential panic as I pondered my future as an artist and human. While I don’t...
“Computer! Show me a room with 1000 toilets.”
We'll get to the toilets in a minute. First, let me tell you a story. A few weeks ago, I came to a stopping point in my work and decided to reward myself with 30 minutes of mindless entertainment. I could've watched YouTube videos, played an online game, or spent some...
Fullsteam Update: Monthly Content Bundles are a Hit
It’s always exciting – and a little scary – to launch a new business concept out into the world. But when it works, it’s so rewarding! I’m happy to report my latest business venture, Fullsteam, is picking up – wait for it – steam! ICYMI, earlier this year, I...
QR Codes: Love or Hate?
I don’t know about you, but lately, I’ve been seeing QR codes EVERYWHERE. They’re like a digital disease – flaring up one square lesion at a time. And they’re spreading quickly! QR codes have been around for a while, but according to Forbes, their use went up 11% in...
Chit Chat: Laura Camacho, Communication Queen
Welcome, Laura! Thanks for agreeing to be my first victim. This is my inaugural blog interview. I'm thrilled to chat with you! With regard to my questions, we'll do this like a meal: appetizers, entrees, and desserts. (Pssst ... Laura's answers are italicized.)...