Andrew’s Blog
8 Do’s and 1 Don’t to Awesome Email Marketing
In my last blog post, I heralded the benefits of email marketing and challenged you to put that on your 2022 business to-do list. Now it’s time to get practical. Sure, email marketing sounds good, but what are the do’s and don’ts for making it successful? Here are my...
Put Email Marketing on Your 2022 Business Goals List
It’s the time of year when we pause to plan for the new year. We start thinking about how we can grow our business, improve our marketing, reach more clients and customers, and streamline our systems. If you aren’t currently emailing your customers (and potential...
Three Words of Freedom
Back in February, I turned 40. There’s something about milestone birthdays that make us reflective, right? The big 4-0 hit me harder than expected. I had all these feelings I was struggling to put into words. As I engaged in some serious navel-gazing – and...
I Launched My Second Children’s Picture Book
I made a book! And here’s the cool thing: it’s my second one. Many of my readers probably know that my side hustle is writing and illustrating children's books. I won’t lie, it's a lot of work … and fun … and work. I released my first book, “Heyward the Horse...
How to Write an Email Newsletter People Actually Want to Open
Any marketing professional worth their salt will tell you email works. It remains one of the best ways to engage with current and potential clients. And it’s a terrific way to stay top of mind. Everyone checks their email (usually multiple times a day), so when your...
Why Bother Blogging?
The benefits of consistent blogging are not always obvious It’s no secret blogging is good for your business. It boosts your organic reach on the search engines and drives traffic to your website. But after years and years of blogging, I’ve discovered that’s not the...
Remember My Best Year Ever? I’m Still Having It!
This time last year I wrote about how I shifted my goal-setting technique from putting a sticky note on the wall and hoping my goal materialized to something slightly more effective. You can read that previous blog post here, but to recap, I transformed how I...
The Best Choices for Online Printers
I love working on the computer to create amazing designs. But I especially love holding a design in my hands. It’s incredibly fulfilling to send a digital file off to a printer and receive back a tangible item that can go out into the world and promote a business,...
Getting Your Money’s Worth Out of Your Logo
Assets You'll Need for Success It’s fun to envision a new logo for your business, event, or new product line. You have ideas in your head and now it’s time to call in a graphic designer to bring those ideas to life. A logo is a big deal. It’s the face of your business...
5 Tech Tools to Boost Your Productivity
Anyone need a few extra hours in your day? Me too. We could all use more time for work or personal projects. Sometimes we blame technology for sucking up too much of our day, but with the right tech tools, we actually become more efficient and productive. I’ve...
5 Tools to Grabbing Inspiration When It Strikes
As an artist, I see ideas everywhere. I’m constantly getting inspiration and motivation from the world around me. Anything from a cloud to a food label to a YouTube ad can be the source for a project I might want to bring into fruition. Because the muse is...
Creativity Under Pressure
Whether it’s a logo for a client, website copy, or an advertising campaign, those of us who work in creative pursuits are constantly looking for ways to harken our muse. Last month, I participated (for the third time) in Inktober, one of my favorite ways to challenge...