Andrew’s Blog
“Computer! Show me a room with 1000 toilets.”
We'll get to the toilets in a minute. First, let me tell you a story. A few weeks ago, I came to a stopping point in my work and decided to reward myself with 30 minutes of mindless entertainment. I could've watched YouTube videos, played an online game, or spent some...
Fullsteam Update: Monthly Content Bundles are a Hit
It’s always exciting – and a little scary – to launch a new business concept out into the world. But when it works, it’s so rewarding! I’m happy to report my latest business venture, Fullsteam, is picking up – wait for it – steam! ICYMI, earlier this year, I...
QR Codes: Love or Hate?
I don’t know about you, but lately, I’ve been seeing QR codes EVERYWHERE. They’re like a digital disease – flaring up one square lesion at a time. And they’re spreading quickly! QR codes have been around for a while, but according to Forbes, their use went up 11% in...
Chit Chat: Laura Camacho, Communication Queen
Welcome, Laura! Thanks for agreeing to be my first victim. This is my inaugural blog interview. I'm thrilled to chat with you! With regard to my questions, we'll do this like a meal: appetizers, entrees, and desserts. (Pssst ... Laura's answers are italicized.)...
Work I’m Proud Of: Logos, T-shirts & More
Looking through my files the other day, I realized that I’ve recently worked on some really cool projects with some really cool clients. Each business was different. Each job was unique. Each client had their own tastes and preferences. And that’s what makes my job so...
Rubber Chicken in Your Mailbox?
The Power of Effectively Using Direct Mail You walk outside to check the mail. Inside of a large package is a rubber chicken. There's an illustrated card too. Turns out, the chicken's name is Cooper and he's outgrown his home. He needs to find a new chicken coop. You...
10 Best Practices for Creating a Great Annual Report
Open spread from an annual report Organizations are so busy working on their day-to-day tasks it’s easy to forget all they accomplished in the last year. That’s why annual reports are such valuable tools. They give nonprofit and for-profit organizations the...
Introducing Fullsteam
Holly Fisher, Storybrand Guide This month, I’m very proud to announce a new service I’m offering. I’ve collaborated with a long-time partner in marketing, Holly Fisher. You may not know Holly, but she has been ghostwriting my blog and newsletters for several years. In...
8 Do’s and 1 Don’t to Awesome Email Marketing
In my last blog post, I heralded the benefits of email marketing and challenged you to put that on your 2022 business to-do list. Now it’s time to get practical. Sure, email marketing sounds good, but what are the do’s and don’ts for making it successful? Here are my...
Put Email Marketing on Your 2022 Business Goals List
It’s the time of year when we pause to plan for the new year. We start thinking about how we can grow our business, improve our marketing, reach more clients and customers, and streamline our systems. If you aren’t currently emailing your customers (and potential...
Three Words of Freedom
Back in February, I turned 40. There’s something about milestone birthdays that make us reflective, right? The big 4-0 hit me harder than expected. I had all these feelings I was struggling to put into words. As I engaged in some serious navel-gazing – and...
I Launched My Second Children’s Picture Book
I made a book! And here’s the cool thing: it’s my second one. Many of my readers probably know that my side hustle is writing and illustrating children's books. I won’t lie, it's a lot of work … and fun … and work. I released my first book, “Heyward the Horse...