Andrew’s Blog

Rubber Chicken in Your Mailbox?

Rubber Chicken in Your Mailbox?

The Power of Effectively Using Direct Mail You walk outside to check the mail. Inside of a large package is a rubber chicken. There's an illustrated card too. Turns out, the chicken's name is Cooper and he's outgrown his home. He needs to find a new chicken coop. You...

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10 Best Practices for Creating a Great Annual Report

10 Best Practices for Creating a Great Annual Report

Open spread from an annual report Organizations are so busy working on their day-to-day tasks it’s easy to forget all they accomplished in the last year. That’s why annual reports are such valuable tools. They give nonprofit and for-profit organizations the...

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Introducing Fullsteam

Introducing Fullsteam

Holly Fisher, Storybrand Guide This month, I’m very proud to announce a new service I’m offering. I’ve collaborated with a long-time partner in marketing, Holly Fisher. You may not know Holly, but she has been ghostwriting my blog and newsletters for several years. In...

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8 Do’s and 1 Don’t to Awesome Email Marketing

8 Do’s and 1 Don’t to Awesome Email Marketing

In my last blog post, I heralded the benefits of email marketing and challenged you to put that on your 2022 business to-do list. Now it’s time to get practical. Sure, email marketing sounds good, but what are the do’s and don’ts for making it successful? Here are my...

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Put Email Marketing on Your 2022 Business Goals List

Put Email Marketing on Your 2022 Business Goals List

It’s the time of year when we pause to plan for the new year. We start thinking about how we can grow our business, improve our marketing, reach more clients and customers, and streamline our systems. If you aren’t currently emailing your customers (and potential...

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Three Words of Freedom

Three Words of Freedom

Back in February, I turned 40. There’s something about milestone birthdays that make us reflective, right? The big 4-0 hit me harder than expected. I had all these feelings I was struggling to put into words.  As I engaged in some serious navel-gazing – and...

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I Launched My Second Children’s Picture Book

I Launched My Second Children’s Picture Book

I made a book! And here’s the cool thing: it’s my second one.  Many of my readers probably know that my side hustle is writing and illustrating children's books. I won’t lie, it's a lot of work … and fun … and work. I released my first book, “Heyward the Horse...

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Why Bother Blogging?

Why Bother Blogging?

The benefits of consistent blogging are not always obvious It’s no secret blogging is good for your business. It boosts your organic reach on the search engines and drives traffic to your website. But after years and years of blogging, I’ve discovered that’s not the...

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Remember My Best Year Ever? I’m Still Having It!

Remember My Best Year Ever? I’m Still Having It!

This time last year I wrote about how I shifted my goal-setting technique from putting a sticky note on the wall and hoping my goal materialized to something slightly more effective.  You can read that previous blog post here, but to recap, I transformed how I...

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The Best Choices for Online Printers

The Best Choices for Online Printers

I love working on the computer to create amazing designs. But I especially love holding a design in my hands. It’s incredibly fulfilling to send a digital file off to a printer and receive back a tangible item that can go out into the world and promote a business,...

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