Andrew’s Blog
Getting Your Money’s Worth Out of Your Logo
Assets You'll Need for Success It’s fun to envision a new logo for your business, event, or new product line. You have ideas in your head and now it’s time to call in a graphic designer to bring those ideas to life. A logo is a big deal. It’s the face of your business...
5 Tech Tools to Boost Your Productivity
Anyone need a few extra hours in your day? Me too. We could all use more time for work or personal projects. Sometimes we blame technology for sucking up too much of our day, but with the right tech tools, we actually become more efficient and productive. I’ve...
5 Tools to Grabbing Inspiration When It Strikes
As an artist, I see ideas everywhere. I’m constantly getting inspiration and motivation from the world around me. Anything from a cloud to a food label to a YouTube ad can be the source for a project I might want to bring into fruition. Because the muse is...
Creativity Under Pressure
Whether it’s a logo for a client, website copy, or an advertising campaign, those of us who work in creative pursuits are constantly looking for ways to harken our muse. Last month, I participated (for the third time) in Inktober, one of my favorite ways to challenge...
3 Reasons to Update Your Logo Before 2021
So many businesses have faced incredible challenges this year. From event planners and fitness centers to restaurants and travel agents, it’s been a bumpy ride. On the flip side, other businesses have been able to use their downtime to focus on those often neglected...
In the COVID Era, Animation is the Future
I predict that in the next 12 - 18 months animation will be EVERYWHERE! It’s already happening. I was watching old episodes of “Survivor” the other day and noticed two distinct types of commercials. There were the ones obviously filmed before Coronavirus (people in...
Pandemic Pivot
Three New Services I’m Offering What’s the business buzzword of 2020? Pivot. Many of us started the year with grand plans and lofty goals. By mid-March, those were tossed aside and lay smouldering in the corner. Business owners were making a collective shift to find...
My Best Year Ever
In my very first year of running my own business, I had a great year financially. I didn't know it at the time, but that was a VERY atypical result for most independent graphic designers. At the end of that year, I made the hubristic goal to increase my profits by...
Post-apocalyptic Survival Skills
An adventure in primitive pottery Have you ever thought about what you would do if you found yourself in a world without electricity? I've been wondering about this ever since I was a teenager. The question occurred to me while reading Mostly Harmless by Douglas...
Explainer Videos: From Complex to Clear
As a marketer, one of the key roles in my profession is to clearly communicate the client’s message. Believe it or not, it can be a real challenge to identify and articulate that message. Sometimes, the client doesn't even know what their message is. This happens when...
My 1 Million Cups Experience
Networking + Coffee + Sketches In 2019, I decided to expand my networking efforts to meet other professionals and better connect with fellow entrepreneurs in our community. Sure, I might end up with a new client, but what’s really great is learning about other...
Top 5’s from 2019
Projects, Illustrations & Doodles: A Look Back at 2019 As a graphic designer, no two projects are alike - and I love it! The variety not only makes my work interesting but it also keeps me on my toes. I’m constantly being challenged to sharpen my creativity and...